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Reviving a Healthcare Website—Tripling Clicks and Doubling Impressions in Record Time

  • Case Studies

By DooRank, Your Trusted Local SEO Company 

In the dynamic realm of SEO, the September 2022 “helpful content update” from Google presented both a challenge and an opportunity. A leading healthcare brand noticed a sharp drop in organic traffic, prompting a strategic overhaul to reclaim and enhance their online presence.

🎯 Our Strategic Approach:

  • Content Reevaluation: We refined existing content to ensure it provided all necessary information without the need for further searches, aligning with the new Google standards that favor user-focused content.
  • Query-Based Enhancement: Integrated real audience queries to enrich the content’s relevance and value.
  • Creation of People-First Content: Developed new content with a focus on human interest rather than purely SEO-driven text.
  • Authority Boosting: Incorporated expert opinions and evidence-based information to enhance content authority and trustworthiness.
  • Technical SEO Adjustments: Applied on-page optimizations tailored to user intent, improving both visibility and user experience.

📈 Impressive Results:

  • Impressions: Witnessed a monumental 241% increase in monthly impressions.
  • Clicks: Experienced a surge of 310% in website clicks.
  • Keyword Success: Achieved top rankings for all targeted keyword variations, with many gaining positions on the first page of search results, including some in featured snippets.

🚀 Turning Challenges Into Opportunities:

This SEO overhaul wasn’t just about recovery; it was about strategic growth. By aligning the website’s content with the real needs of its users and adhering to Google’s updated guidelines, we not only recovered the lost ground but also set new benchmarks for performance in a highly competitive sector.

SEO is an ongoing journey of adaptation and refinement. With each Google update, we meticulously track keyword performance and make necessary adjustments to ensure sustained success.

🔗 For more insights and success stories like this, visit our portfolio at DooRank ‘s SEO Successes.

This case illustrates the importance of agility in SEO—adapting quickly to algorithm changes is crucial for maintaining and enhancing online visibility.