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Boosting a Local Healthcare Brand with Targeted Content Strategies

  • Case Studies

Introduction

In December 2021, DooRank, an Local SEO company , embarked on a project to revitalise the web presence of a prominent healthcare brand in Malaysia. Despite the site’s extensive content, covering everything from specialties to staff profiles, it struggled with stagnant impressions and underwhelming organic traffic.

The Challenge 🏥

Despite reasonable domain authority, the healthcare brand’s website faced several hurdles:

  • SEO Optimization Lapses: Headers and meta-tags were not optimized.
  • Content Dilution: Specialty pages had thin content but used important keywords.
  • Keyword Cannibalization: Blogs competed against each other for the same keywords.
  • Missing Keywords: Many vital primary and secondary keywords were unaddressed.
  • Weak Internal Links: The site’s internal linking was ineffective.
  • Local SEO Neglect: Lack of local SEO strategies meant poor ranking in targeted areas.

Our Strategic Overhaul 🔧

Key Steps Taken

  • Content Audit: We meticulously analyzed existing content to pinpoint critical issues and set priorities.
  • Keyword and Competitor Analysis: This helped us spot gaps and opportunities within Malaysian context.
  • Content Enhancement: We layered specialty pages with rich, intent-based content and crafted new pillar content around primary keywords for quick wins.
  • Secondary Content Creation: Focused on long-tail keywords to support main content themes.
  • Internal Linking Revamp: Designed a strategic internal linking structure to enhance SEO juice distribution to crucial pages.

Results 📈

Surprisingly, the SEO-focused content strategy yielded almost immediate results:

  • Impression and Click Surge: Just half a month post-implementation, the website experienced a significant increase in both impressions and clicks.
  • Top Rankings: The client now ranks on Google’s first page for several high-stakes specialty keywords, with some reaching the coveted first position.
  • Sustained Growth: Six months on, the growth in impressions and clicks still shows an upward trend.

Conclusion

This case study underscores the power of a well-executed, content-driven SEO strategy. Led by DooRank SEO experts, the project not only improved the healthcare brand’s digital footprint but also demonstrated how targeted content revamps can lead to quick and lasting SEO success. Ready to boost your site’s performance? Let DooRank guide your SEO strategy to the top.