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Boost in Organic Traffic by 78%, Resulting in Ranking Local Keywords in Just One Month

  • Case Studies

Background

Sierra Log and Timber, a leading provider of log cabins, barn structures, and timber home products, aimed to enhance its online visibility and attract more organic traffic to its website. The company sought to connect with potential customers searching for home improvement products.

SEO Goals

  • Improve the authority score and domain rank.
  • Increase organic search traffic.
  • Boost keyword rankings for targeted home improvement terms.
  • Build a robust backlink profile to enhance domain authority.

Achievements

Metrics Before SEO Campaign:
  • Authority Score: 2
  • Organic Search Traffic: New or not ranking
  • Paid Search Traffic: 0
  • Backlinks: 5.9K
  • Referring Domains: 128

Metrics After SEO Campaign (6 Months):
  • Authority Score: 20
  • Organic Search Traffic: 619 (+29%)g
  • Keywords in Top 10 Positions
  • Backlinks: 9,100
  • Referring Domains: 277


Performance Metrics Graph Within A Year


Keyword Rankings Growth

Sierra Log & Timber achieved remarkable results with our SEO strategy, significantly enhancing their online presence in just four months. Their Google rankings improved from page 5 to page 1, resulting in a 50% increase in sales inquiries. By addressing technical issues, optimizing website content, and building high-quality backlinks, they gained greater visibility and trust online. Positive feedback from satisfied customers highlights the real impact of these improvements. This success demonstrates how an effective SEO strategy can drive business growth and reach a wider audience.

Keywords Ranking Within a Year

Traffic Growth Analysis

**Key Takeaways:**

  • Total Impressions (Last 28 Days): 47.4K
  • Total Clicks (Last 28 Days): 680
  • Average CTR: 1.1%
  • Average Position: 47.2

How SEO Helped Sierra Log & Timber Grow Their Business

  • 10x Better Visibility:Sierra Log & Timber went from being buried on page 5 of Google to ranking on page 1, making it easier for potential customers to find them.
  • Reaching More Local Customers:With optimized content and technical fixes, the business started showing up in search results for their niche, attracting more of the right audience.
  • Targeting the Right Keywords:By focusing on what their customers were actually searching for, they saw a 50% jump in sales inquiries.
  • Building Credibility:Through adding structured data, fixing website issues, and showcasing customer reviews, Sierra Log & Timber earned more trust from users.
  • Engaging More Visitors:The website saw a ,48.8% increase in visitors, with people spending more time on the site (+46.6%) and engaging more during their sessions (+38.9%).

Key Strategies Implemented

Keyword Research
  • Identified high-value, location-based keywords like “log cabin kits California” and “prefabricated cabins California.”
  • Focused on informational keywords to capture customers in the research phase.
On-Page Optimization
  • Enhanced meta titles, descriptions, and content for targeted pages.
  • Improved internal linking for better crawlability.
Content Strategy
  • Published blogs on trending topics like “modern barn designs” and “how to choose a log home kit.”
  • Optimized existing content with LSI (Latent Semantic Indexing) keywords.

Link Building
  • Acquired backlinks from high-authority domains in the home improvement niche.
  • Increased referring domains by 85%.
Technical SEO
  • Fixed broken links and optimized site speed.
  • Ensured the site was mobile-friendly and passed core web vitals.

Conclusion

The SEO campaign for Sierra Log and Timber delivered significant results in improving rankings, traffic, and domain authority. By targeting high-intent keywords, optimizing content, and enhancing technical SEO, the company achieved a sustainable increase in visibility and engagement, positioning itself as a leading authority in the home improvement niche.